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Keywords research process for new blog, Generate massive traffic

 Keyword research isn't about search volume. I'll even argue that it's not entirely about traffic either. And, keywords research is one of the important factor for your content to reach on your reader's screen. This is why your writer buddy has come up with most useful keywords research tips for her loved fellows. So make sure you don't skip any of the section of this post.

Keywords research

It's about choosing topics that potential customers are searching for, serving their needs, and eventually converting them into customers. So in this keyword research tutorial, I'm going to show you how to do keyword research that will help you increase traffic and revenue. Basically, you are going to take a sneak peak on keywords research process for your content.

How to do keywords research for your content?

The SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. Well, you are in this section going to take a look on how to do keywords research for your content?

  • Now, this keyword research tutorial is going to be a bit different than what you might be used to seeing.
  • Rather than focusing on things like low competition topics. I want to show you how to find and map keywords that will actually drive traffic to your business.
  • So whether you're creating a new website or you want to revamp your current keyword targeting, the keyword research processes I'll outline today will help.

Step 1

The first step is to generate keyword ideas. And, I'll be using Ahrefs Keywords Explorer for this.

So I'll start by typing in a few broad keywords related to my online store like computer, computers, laptop, and pc to find keywords for website that i have.

Step 2

Next, I'll go to the Having same terms report which shows us all keyword ideas that contain the target keywords as a broad match.

And there are well over 17 million keyword ideas.

Now, the point of this exercise isn't to find as many random keywords as possible.

It's to filter them down and group them by search intent.

Search intent just means "the reason behind a searcher's query."

Step 3

Now, these keyword research ideas can generally be categorised into four groups. First, are informational keywords.

And these are queries where a searcher is looking to gain general knowledge on a topic.

For example, "what is DDR4 ram?"

Step 4

Next, are navigational keywords. For these, the searcher usually knows the destination they want to reach.

For example, something like "newegg DDR4 ram." Third, are commercial investigation queries. These generally show that someone is looking to get information on something that they want to eventually buy.

So these will often be comparisons and include keyword modifiers like "best DDR4 ram."

Step 5

Finally, are transactional keywords, which show that someone is ready to make a purchase like "buy DDR4 ram."

And if you're familiar with the sales conversion cycle, you'll see that each of these groups fit into one of the four stages.

Now, you might be wondering, why not just go after transactional keywords since these are the ones that are going to drive direct revenue?

Two things in keywords research

First keywords research tips, you'll limit your reach. Generally speaking, search demand will be the lowest for transactional keywords. So if you're ignoring things like informational queries. Next, you'll be missing out on opportunities to squeeze yourself into your target audience's conversion journey.

Informational content can also help you build trust and authority. So, that when someone actually comes to a point of commercial investigation, they may recognize your name.

Or when they get to the transactional stage, having previous exposure can be the difference between choosing you over a competitor.

The second keywords research tips is to distinct advantage you have is that you can accelerate people's buying journey. By using, internal linking, re-targetting, or whatever method to get your content in front of them.

For example, if my store had a blog post on "what to do with an old laptop,". And, the post mentioned a buy-back program we do, it could lead to a conversion quickly.

Now, how can you determine search intent for a keyword phrase?

With some of them, you can't from the keyword alone. But a good chunk of them can be found using keyword modifiers. A modifier is an add-on to a base keyword.

For example, that could be best, top, or the current year. 

Back in our Keyword ideas report and I want to filter for keywords by search intent category. So I'll grab our list of informational keywords, and paste them into the Include box here.

With attractive web content you make sure to set the tab to "Any," which will show us all keyword ideas that contain any of these keywords.

Alright, So the filtered results still show over three million keywords.

So let's set another filter for keywords research

If you're looking for low competition keyword targets, then you can set a maximum keyword difficulty score of something low like 10.

  • Personally, I prefer to focus on search demand by setting the volume in tiers.
  • So we'll set a filter to show only keywords that have a minimum search volume of 1,000 monthly searches.
  • And we've narrowed our 17 million results down to around a thousand. Now you'll need to manually filter through these.

Find keywords for website

A quick way to sort through this list is to sort the table by parent topic. Since a single page can rank for hundreds or thousands of keywords. 

However, you can use the parent topic to see if you can rank for your target keyword. While targeting a more general topic on your page instead.

For example, you'll see high volume keywords that all have the same parent topic of "xbox one controller driver." Rather than creating numerous dedicated articles on these queries. Hence, about connecting an xbox controller to a PC, just choose the one with the most search volume as long as it provides value to your business.

For example, this keyword on "what is a computer worm," could be a good one for our computer shop since we provide anti-virus software.

So while it is an informational topic, we could easily link to the different software products in our store. So this is how you you go through keywords research process where you need a mind blowing tools by your side.


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